LaTeSt On PaPeR
PAPER PROFILE
SPREADING THE WORD ABOUT SUSTAINABILITY
Domtar's new environmental brochure presents a colorful overview of thecompany's commitments and serves as an information tool for end-userswho seek to put their sustainability commitment on paper.Since its launch in April 2005, the line of Domtar
EarthChoice papershas become a benchmark for environmentally and socially responsiblepaper products.Its success lies on the product line's ability to respond in practicalterms to the needs of the business world -- including corporations,designers and printers.Giving Wings to Sustainability addresses Domtar's stance on today'smost pressing environmental issues and answers some of the keyquestions about the popular Domtar EarthChoice line.
What are thefunctional, corporate, environmental and social benefits of thisexclusive line of paper? What has inspired leading environmental groupsto support this line?Leadership in action through FSC certification While there are variousforestry certifications in the marketplace, only the standards set bythe Forest Stewardship Council, an independent international nonprofitorganization, are widely endorsed and supported by environmentalgroups.
Domtar manages close to 17 million acres of directly owned andlicensed forestlands, as well as an additional 7 million acres on acooperative basis. Well over half of these forest acres have alreadybeen certified by the FSC.Click here for the complete article.
http://clicks.aweber.com/z/ct/?8Wa95pSslV5fDYVlx9Ku.QTo download your free copy of Domtar's new environmental guidebook,visit http://clicks.aweber.com/z/ct/?fbtxpHHVd8ED6yy6khpeFA orcall 1-888-EChoice to learn more about Domtar EarthChoice
-==========-
WHAT'S NEW IN PAPER
Our PaperSpecs database is constantly revised to reflect the changingindustry. This week, the following paper lines have been updated oradded:AddedDomtar - Domtar Opaque Plainfield, Domtar Rampart Opaque, Domtar Vista OpaqueUpdatedNewPage - Sterling Ultra Gloss, Dull and MatteAppleton Coated - Utopia Two Digital MeadWestvaco - Tango
-==========-
PAPER NEWS
NEENAH'S CLASSIC COLUMNS SAMPLER
Neenah Paper has reinvented CLASSIC COLUMNS Writing, Text and Coverwith bold new colors and a totally new "XL Finish" (extra largepattern) available in Solar White, Epic Black and Red Pepper.Designers love to create on paper that has intriguing texture withluxurious color and the CLASSIC COLUMNS line, with its premium surface,has enough touch, look and feel to create design impact.
RequestNeenah's new Paper Sampler and use a Wine Tag, Gift Tag, Bookmark,Letterhead, Announcement and more.
For more information on Neenah Paper's CLASSIC COLUMNS 2006 swatchbookor promotion, call 1-800-558-5061 and press "5" or go tohttp://clicks.aweber.com/z/ct/?Wwva8.GpJtCrpUDvDmVTVQ.
-==========-
PRINT PRODUCTION AND TRAFFIC AWARDS
The Advertising Production Association of Los Angeles held its 28thAnnual Achievement Awards Banquet on June 2, 2006 to honorwell-respected members of the Graphic Arts industry.
Sally Toth of Kodak was noted for her extraordinary accomplishments andwas given this year's President's Award by the current president, EvaQuan. Nan Faessler from Kirk, Nationwide Papers, xpedx took home theIndustry Spirit Award, recognized for her tireless cheerleading forboth the print industry and the APALA. The APALA organization conductseducational seminars, tours and speaker presentations to promote theinterests of the Print Production, Traffic Management and DigitalStudio communities in Los Angeles.
For information on APALA events or membership, contact VeronicaThompson at 818-558-7182, or e-mail vero@apala.org. More information isavailable at their Web site at http://clicks.aweber.com/z/ct/?b9Nw4KhYPYWpyTjRlxAu6A.
-==========-
XEROX GOES TO HOW
The graphic designers at the HOW Design Conference on June 12-15 in LasVegas got a chance to see the quality and impact digital color printingcan bring to their work, compliments of Xerox.
Each participant took home one of nine 14" x 20" commemorative posters,which were the winners of a national contest jointly sponsored by Xeroxand Adobe Systems commemorating the 2006 conference. The posters wereprinted on Xerox Digital Color Elite Gloss 110-pound paper and printedon a Xerox iGen3 110 Digital Production Press by a Xerox PremierPartner, ColorCentric Corporation in Rochester, N.Y.
Anyone interested in a PDF showing all nine posters can contact NeilFagenbaum at 585-422-4456 or e-mail neil.fagenbaum@xerox.com.
-==========-
ICOGRADA DESIGN WEEK
July 9-15, 2006 Seattle, WA
For the first time, Icograda Design Week will be based in the U.S. andwill address how designers can contribute to a healthy world economywhile being mindful of the cultural, environmental and political impactof design.
Icograda Design Week will present an international forum to discuss therole of design amidst incredible change in the world. Attendees willjoin discussions of important issues affecting global design, connectwith the international design community and find out how to prepare forglobalization.
Register before April 10 to take advantage of their Early Bird rates.For more information, go to http://clicks.aweber.com/z/ct/?in51h1I3rI2ZWIntG17Cpg.
-==========-
PAPER TIPS
WHERE HAS ALL THE DATA GONE
By Frank Romano
Variable data printing is useless without the data. That's why we callit Variable "Data" Printing.
All the great design in the world will not substitute for bad lists andirrelevant data.
All of the great direct marketing verbiage will not make up for a lousydatabase. Great paper? Great printing? Forget it, unless you know youraudience. Thus, most VDP is simply name and address.
I have had it with personalizations that say "Frank, ..." on thepostcards and self-mailers I receive. "Frank comma" is not verypersonal. In fact, it is personalization for dummies.
It is getting as tiresome as the early days of inkjet when your namewas in 64 point jagged type or the 1990s, during the "You May Be aWinner" era.
Great data for great marketing According to a survey by ExperianMarketing Services, 75 percent of businesses globally think they losemoney through missed business opportunities because they cannot profilecustomer and prospect data quickly and effectively due to data qualityissues. In the U.S., 77 percent of companies admit that shortcomings indata quality hurt their bottom lines. The main problem stems fromduplicated data and incorrectly addressed mail.
Click here for the complete article.http://clicks.aweber.com/z/ct/?QBa_miIIdGMhfsHjfCxJzQ
-==========-
IMAGINE HUNDREDS OF SWATCHBOOKS IN ONE PLACE
Fast, comprehensive, up-to-date.
That's PaperSpecs. The only independent online swatchbook. Choose froma wide range of criteria and find the perfect stock for your project.Discover thousands of great papers at http://clicks.aweber.com/z/ct/?YHSvQvmALktiNX3vBfuo3Q
-==========-
ABOUT YOUR SUBSCRIPTION
Lorna, you are getting this newsletter because you orsomeone at your office subscribed to it.We are proud to comply with all e-mail and antispam regulations. If youwant to unsubscribe or change your information, just scroll down to theend of this newsletter and use the provided link.
Please do not reply to this e-mail. We do not monitor this account. Ifyou would like to get in touch (we love that), simply drop us a line atinfo@paperspecs.comOther creative professionals are welcome to receive these updates.
Justtell them to visit http://clicks.aweber.com/z/ct/?YHSvQvmALktiNX3vBfuo3Q
-==========-
PaperSpecs - 127a Coleridge Ave - Palo Alto CA 94301
To unsubscribe or change subscriber options visit:http://www.aweber.com/z/r/?TAyMTOyMtMysnKzMHMyM




